Japan’s upcoming expo to highlight future of travel

Tourism Expo Japan 2023, which will be held in Osaka in October, is set to focus on the future of travel as Japan steps up efforts to recover its tourism industry.

Organised by the Japan Travel and Tourism Association, Japan Association of Travel Agents and Japan National Tourism Organization, the four-day expo will “showcase a vision of a diversified tourism industry,” according to the expo’s secretariat.

Tourism Expo Japan 2023 will be held in Osaka, pictured

There will also be a range of forums themed on “rethinking tourism,” which are set to be attended by the tourism ministers of 10 to 15 nations as well as representatives of the United Nations World Tourism Organization, World Travel & Tourism Council, Pacific Asia Travel Association and Adventure Travel Trade Association.

Special exhibitions will be dedicated to travel trends that are a priority for Japan post-lockdown, such as adventure travel, in particular stargazing, driving, cruises and sports. There will also be introductions to workations and sustainable travel based on the United Nations’ Sustainable Development Goals.

The expo will be held in the Kansai region for the first time in four years and is expected to support the build-up towards World Expo 2025, which will be held in Yumeshima, Osaka from April 13 to October 13, 2025. The World Expo’s theme is People’s Living Lab; A laboratory for a future society, which will also be showcased at Tourism Expo Japan 2023 via a special zone entitled Future for Kansai.

Visit Japan Travel & MICE Mart 2023 and Travel Solution Fair 2023 will be held in parallel with Tourism Expo Japan 2023.

Tourism Expo Japan 2022, which was held at Big Sight, Tokyo, attracted 124,074 visitors, including representatives of 1,018 organisations, from 78 countries and regions over four days. The related Visit Japan Travel & MICE Mart 2022 attracted 217 sellers and 253 buyers from 29 countries and regions.

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