BWH Hotels has appointed Joelle Park to the role of senior vice president and chief marketing officer. She will lead the company’s global marketing, brand strategy, and communications, including oversight of the company’s loyalty programmes.
With over two decades of marketing experience, she brings an extensive background in hospitality marketing, spearheading customer-centric programs with a proven track record of success.
She recently served as vice president, global enterprise and cross brand marketing at Hilton.
