Riding on the momentum of a two-year Memorandum of Cooperation (MOC) signed in April 2023, the Singapore Tourism Board (STB) and Klook are scaling up efforts to drive inbound travel to Singapore, jointly investing over S$2 million (US$1.47 million) in marketing initiatives as part of their partnership.
Singapore’s tourism industry has seen continued recovery, with more than 11 million visitor arrivals as of October 31. Klook’s recent Travel Pulse survey also showed that one in three millennial and Gen Z travellers in South-east Asia are looking to travel within the region, indicating a healthy appetite for exploration and discovery closer to home.
Sarah Wan, general manager of Indonesia, Malaysia, Singapore, Klook said: “Singapore has been a key destination leading travel recovery within South-east Asia, and we’re excited to once again partner STB. We aim to inspire travellers by highlighting how Singapore makes unexpected, diverse and unique experiences possible.”
“Our new initiatives aim to drive tourism recovery and highlight distinctive experiences that make each journey to Singapore memorable. They will also complement STB’s new Made in Singapore campaign, which showcases how our city transforms ordinary moments into extraordinary experiences,” added Terrence Voon, executive director, South-east Asia, STB.
