Ascott is giving out bonus points as part of a new campaign to celebrate the fourth anniversary of its loyalty programme, Ascott Star Rewards (ASR).
Members can earn 25 per cent bonus points when they book and stay at any of Ascott’s ASR participating properties from April 15 to May 31.
This also includes Oakwood and The Unlimited Collection brands, which were acquired by Ascott in July last year. All bookings made for stays at participating properties across the Oakwood and The Unlimited Collection brands will further entitle members to added double points for the same period. These include properties in Australia, Indonesia, India, Malaysia, Singapore, Thailand, Vietnam and Cambodia.
ASR points earned can be fully redeemed for stays at participating properties spanning 14 brands globally. Alternatively, points can also be exchanged for rewards with Ascott partners or channelled towards a good cause.
Guests holding elite memberships from other hospitality loyalty programmes will also benefit from an equivalent status-match when they sign up for an ASR membership.
With the next phase of growth, the ASR programme will progressively be elevated with value-add experiences for all members, including a complimentary one-year Wall Street Journal subscription for eligible Platinum members who have booked and completed a stay during the campaign period.
Tan Bee Leng, Ascott’s managing director for brand & marketing, said: “We launched the ASR programme back in 2019 with a commitment to develop it as one of the strongest hospitality rewards programmes. Four years on and in spite of the challenges as a result of the pandemic, we are proud to continue upholding this ambition.
“Flexibility, convenience and stay benefits are just some of the offerings to empower our guests to make the most out of their stay with us. As consumer travel demand evolves, we strive to continue building customer loyalty by ensuring that our offerings remain relevant and compelling enough to meet the increasing expectations of an attractive loyalty programme.”