Radisson Hotel Group rolls out kid-friendly programme

Radisson Hotel Group (RHG) has launched its bespoke Rad Family kids’ programme following the success of the group’s family offering – Rad Family – in 2019 across Europe, Middle East, and Africa (EMEA).

Through these programmes, RHG aims to attract families with great offerings throughout all stages of the guest journey, from booking to arriving back home and re-living their memories with Radisson Hotels.

Rad Family kids’ programme welcomes kids with a gift set, comprising activities like stickers, crayons and more

Since 2019, internal performance data has shown a significant increase in bookings with children in 2022 across EMEA, driving the roll out of the Rad Family programme now to more than 100 hotels and more to come.

Across RHG’s family-focused properties, the Rad Family kids’ programme welcomes kids with a gift set, drink voucher, box of stickers, crayons and a passport for them to collect stamps from different parts of the hotel.

At breakfast, the Kid’s Corner includes a selection of parent-approved healthy comfort food to suit every palate, kids’ tableware, as well as crayons and a placemat to keep them entertained.

Family Rooms not only provide complimentary kids’ bath products but also cribs for little ones at no additional cost. Children under 12 stay for free when sharing the room with their parents.

“If the kids are happy, excited, and engaged, the whole family will have a wonderful experience, and this is why more and more properties in our portfolio are incorporating the ‘Rad Family’ programme as part of their offering,” said Cristina Serra, senior vice president, global brand, experience & customer strategy, RHG.

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