Klook has partnered Vietnam’s Sun World and VinWonders to drive demand to the country by positioning Vietnam as a top destination for international travellers.
Both partnerships will include a variety of digital marketing initiatives, promotional content and campaigns to increase awareness of the destination’s unique offerings and hidden gems.
With Vietnam expecting to welcome eight million international travellers in 2023, these strategic partnerships will play a key role in driving international travellers to Vietnam and enable Sun World and VinWonders to capitalise on this rising demand.
Klook is the first OTA to team up with both companies.
The partnership with Sun World will be throughout the year of 2023 and will aim to accelerate the recovery of inbound travel to Vietnam by encouraging free and independent (FIT) travellers in key inbound markets, namely South Korea, Singapore, Thailand, Malaysia, Taiwan, and India.
Meanwhile, the collaboration with VinWonders will be from March to May 2023, and will focus on driving awareness of, and consideration for, both Vietnam and VinWonders attractions among FITs in South Korea and India.
Michelle Ho, general manager of Philippines, Thailand & Vietnam, Klook, said: “These partnerships mark a new beginning of our commitment to Vietnam and will help drive tourist arrivals and showcase the beauty of the country as borders continue to reopen and travel restrictions loosen.
“Despite the current macroeconomic conditions, travel is still top of mind for consumers and Vietnam continues to be a firm fan favourite. Our partnerships with both Sun World and VinWonders come at a perfect time and we are confident that we will see strong growth in the market for 2023 as travel comes back stronger than ever before.”