Jumeirah Hotels & Resorts (Jumeirah) has joined the Sustainable Hospitality Alliance (SHA), demonstrating its commitment through a range of initiatives spanning both the environment and community engagement.
Jumeirah’s environmental initiatives include eliminating single-use plastics, rolling out on-site water bottling and filtration systems, protecting biodiversity through its Dubai Turtle Rehabilitation Project, setting up an on-site hydroponic farm, and implementing innovative food tech systems to help reduce waste and convert waste to fertiliser for local use.
The company is also focused on gender equality and community engagement, inviting female placements from developing nations and providing training to build the skillsets for successful hospitality careers in their home countries, raising the economic potential within their own communities.
Thomas B Meier, chief operating officer, Jumeirah, said: “The hospitality industry touches many communities and industries worldwide, and we believe we have the opportunity with the Sustainable Hospitality Alliance to bring about transformative change, by working alongside our industry peers and finding practical solutions that will ultimately set the foundations for long-term value creation and sustainable growth.”
SHA’s CEO Glenn Mandziuk said: “Each new member brings a unique perspective and set of experiences which complement our existing community of responsible businesses, which enables us to better support the wider hotel industry around the world – at all stages of their sustainability journeys.”