Amadeus has joined the Sustainable Hospitality Alliance (SHA), bringing its travel technology expertise to the table in the quest to support a more prosperous and responsible hospitality sector.
The global travel tech company sees great potential to work alongside and connect with hospitality industry stakeholders and, together, contribute on the journey to SHA’s goal of Net Positive Hospitality – ensuring the industry gives back to destinations more than it takes.
As part of its membership, Amadeus will hold a permanent position on the Senior Advisory Council that was established to provide strategic advice, create a network of influential leaders and drive change towards Net Positive Hospitality. Key areas of focus for Amadeus include education, accessibility and helping travellers and guests make informed decisions.
Glenn Mandziuk, CEO, SHA, commented: “Onboarding Amadeus to our Senior Advisory Council is an important step in tackling the challenges the hospitality industry faces. Having Amadeus as a member will help drive our collaborative approach on the journey to Net Positive Hospitality.”
“By sharing insights and experiences based on our best practices across all travel sectors, we aspire to help accelerate the advancement of the industry’s goals toward net positive hospitality. Building a more sustainable industry is an objective shared by Amadeus,” added Francisco Pérez-Lozao Rüter, president, hospitality, Amadeus.
