Onyx Hospitality Group will strengthen its serviced apartment brand, Shama, with 10 new properties by the end of 2025.
These include nine new properties in Thailand, and one in Malaysia.
Currently, the group operates six Shama properties in Thailand and ten properties in Hong Kong and China.
Yuthachai Charanachitta, owner and CEO of Onyx Hospitality Group, said: “The serviced apartment segment has continued its recovery pace since many countries relaxed their Covid-19 travel restrictions. As a result, we are seeing more expatriates relocating to Thailand.”
He added that with South-east Asia rising as a regional economic hub, Thailand is in a strong position to capitalise on this growth as “serviced apartments globally remained resilient, even at the height of the pandemic”.
Shama also recently launched Shama Social Club, which aims to enhance the overall visitor experience, connecting guests to each distinct neighbourhood.