Shama, a core brand of ONYX Hospitality Group, has launched Shama Social Club to enhance guest experiences while connecting them to each distinct neighbourhood.
Shama Social Club brings together a like-minded community of global travellers who love connection and value social interactivity and new experiences, delivering locally-tailored programmes of activities, events, games, social occasions, food and drink, music, as well as a variety of guest service hallmarks, including CSR aspects such as serving the local community food bank, and interactivity with local vendors.
Yuthachai Charanachitta, CEO, ONYX Hospitality Group, said: “We are leveraging Shama Social Club to emphasise the holistic community-based Shama experience, with a focus on acclimatising residents to the locale, but also expanding it to be an important neighbourhood feature for people in those communities.
“We want to make Shama a thoughtful and valuable contributor to communities we touch; and so, it is our passion to be a present member of our community with an open warmth. With each Shama at the heart of each neighbourhood giving guests connectivity to local communities, proffering the Shama brand promise, Freedom to Explore.”
Built on Shama’s three main pillars – contemporary living, without boundaries, and thoughtful gestures – the brand offers the convenience and sense of place with extended-stay serviced apartment accommodation and top-class hotel-level services to make guests feel like they’re ‘already at home’ in their new city.
The Shama portfolio in Thailand currently comprises Shama Yen-Akat Bangkok; Shama Lakeview Bangkok; Shama Sukhumvit Bangkok; Shama Sukhumvit 39 Bangkok; Shama Petchburi 47 Bangkok; and Shama Ekamai Bangkok.
