Ant Group has expanded its partnership with Singapore Tourism Board (STB) to make cross-border travel to Singapore more seamless and convenient with the SingapoReimagine with Alipay+ campaign.
Having collaborated since 2019, both parties will drive tourism growth in Singapore through a series of digital and marketing initiatives over the next two years in key markets like Malaysia, the Philippines, South Korea, and Thailand.
To help Singapore businesses reach and engage a new pool of customers while increasing the visibility and awareness of Singapore’s tourism offerings, the joint campaign will also highlight exclusive offers to users of the six Alipay+ partner mobile wallets when they travel to Singapore.
The new mobile wallets accepted in Singapore are GCash from the Philippines, TrueMoney from Thailand, and AlipayHK from Hong Kong, adding to existing partners Kakao Pay from South Korea, Touch ’n Go eWallet from Malaysia and Alipay from Mainland China.
Travellers with these mobile wallets can easily and securely transact with local businesses across tourism and lifestyle industries that accept Alipay+.
In addition, Ant Group will progressively expand the Passion Made Possible Privileges, a mini programme co-branded with STB to serve tourists in Singapore – previously available only on Alipay – to other Alipay+ mobile wallets.
STB and Alipay+ will also pilot digital solutions with local businesses in areas such as digitalisation of service operations, digital marketing efficiency and enhancing customer experience.
STB chief executive Keith Tan said: “Singapore has seen strong travel demand from Asia since our reopening and we hope our joint initiatives can grow and sustain that demand.
“The next phase of our exciting partnership with Ant Group will also offer a seamless experience when travellers visit Singapore, build affinity for our destination, and drive the digitalisation of our tourism sector.”