The Singapore Tourism Board (STB) and Traveloka have signed a memorandum of understanding to promote Singapore as a preferred destination for travellers from Indonesia, Malaysia, Thailand, Vietnam and Australia.
The partnership supports the next phase of tourism growth through joint marketing efforts across the five markets, with campaigns designed to encourage more leisure travel to Singapore.
Malaysia remains one of Singapore’s largest visitor markets, with around 1.3 million Malaysians travelling to Singapore in 2025. On Traveloka, Singapore is also among the most-booked destinations for Malaysian travellers, with booking volume almost doubling year on year.
Building on this demand, STB and Traveloka will work together to develop campaigns and travel experiences aimed at Malaysian travellers, reinforcing Singapore’s position as a preferred shorthaul destination.
The collaboration forms part of broader efforts to strengthen Singapore’s appeal across key regional markets and encourage repeat visits through targeted promotions and destination marketing.
