STB-Silversea partnership to grow regional luxury cruise industry

Singapore Tourism Board (STB) and Silversea Cruises are set to create waves to boost the luxury cruise industry in Singapore and the region with their latest collaboration.

Jeannie Lim, assistant chief executive, policy and planning group, STB, and Adam Radwanski, managing director, APAC Silversea Cruises, announced the three-year partnership at a recent Silversea cocktail event at Raffles Hotel, Singapore.

Silver Endeavour offers seven suite categories, which include some of the most spacious accommodations in expedition cruising

In line with the rapid growth of Asia’s cruise industry, this milestone enables STB to develop and grow the luxury cruise industry in Singapore and regionally, as well as strengthen the region’s attractiveness as a cruising destination and source market.

The collaboration will be supported by STB’s Cruise Development Fund (CDF) as Silversea’s newest offerings, Silver Nova and Silver Dawn and other Silversea ships are slated to homeport at the Singapore Cruise Centre for the 2022/23, 2023/24 and 2024/25 seasons.

CDF supports cruise industry players in activities that will build strong consumer demand for cruises from Singapore.

Additionally, the deployment of Silver Nova in 2024/25 also marks a major milestone in STB’s sustainability roadmap. As the first-ever Liquefied Natural Gas-powered cruise ship to be deployed in Singapore, this will pave the way for more cruise ships to use clean fuels and pursue sustainability.

The city-state aspires to be one of the world’s most sustainable urban destinations, in line with the Singapore Green Plan 2030. To that end, Singapore is also aiming to become the first country to be certified under the Global Sustainable Tourism Council (GSTC)-Destination criteria.

To fortify its position as the leading ultra-luxury expedition cruise line, Silversea has also recently opened general sales for the inaugural season of another new ship, Silver Endeavour.

The expedition vessel will undertake 12 immersive voyages to Antarctica from November 21, 2022, broadening the industry’s most diverse polar offering.

Silversea also unveiled the ship’s seven suite categories, which include some of the most spacious accommodations in expedition cruising.

Roberto Martinoli, president and CEO, Silversea Cruises, said: “With state-of-the-art technology, one of the highest ice-class ratings of any expedition cruise ship, and industry-leading Zodiac- and expert-to-guest ratios, our newest ship will offer a uniquely immersive expedition experience to our well-travelled guests.”

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