The Lux Collective and Jumbo Group in China have signed a hotel management agreement to build the first Lux* urban resort in Guangzhou, Lux* Guangzhou, slated to open in June 2024.
This marks The Lux Collective’s first foray into one of the top three first-tier cities in China and will boost its brand presence in a highly important strategic source market.
Located in Huangpu District, Guangzhou City, Lux* Guangzhou will be in a complex comprising a 109-room hotel which includes 36 residences, an art gallery and a modern office building. The hotel will feature a banquet hall, restaurants, spa, fitness centre, an interconnecting indoor and outdoor pool, children’s playground and more.
Lux* Guangzhou will be the first Lux* hotel in Guangzhou City, and the third Lux* hotel in Guangdong Province to be managed by The Lux Collective, following two Lux* properties in Zhuhai – Lux* Hengqin and Lux* Doumen.
“Our strategic entry in Guangzhou reinforces our presence in the Pearl River Delta Economic Zone and Guangdong-Hong Kong-Macao Greater Bay Area. We are confident that this partnership will elevate our flagship luxury brand Lux* as we continue to expand and shine in China,” said Paul Jones, CEO, The Lux Collective.