FWD Group Holdings has commenced a distribution partnership with Klook for a fully-integrated accident cover insurance that will be available via the latter’s app and website.
Through the partnership, FWD Group will help customers in Singapore obtain protection by offering short term accident cover. Subject to regulatory approvals, the protection plan will subsequently be available in other countries across South-east Asia.
The protection plan will be an add-on when purchasing through Klook’s platform and is designed to cover the insured for the duration of the activity.
Terence Lim, FWD Group chief officer, group new business models, said: “FWD is responding to meet and support the needs of customers with accident cover insurance that is more accessible, simple and affordable, encouraging them to protect themselves while doing what they love.”
C S Soong, vice president, corporate development, Klook, added: “In this new travel environment, customers are demanding increased assurances and insurance has been a natural progression to that.”