Millennium Hotels and Resorts will launch M Social Decentraland on May 5, 2022, making it the group’s first virtual property to join physical outposts in Paris, New York, Singapore and Auckland.
Modelled on different M Social hotels around the world, the new hotel encapsulates M Social’s brand and aims to be a place for all to gather and discover the virtual reality universe of Decentraland.
Located near Genesis Plaza, at the heart of Decentraland, Millennium’s virtual hotel sits on prime digital land and is positioned as a hub for explorers to discover new experiences and connect with like-minded individuals.
Kwek Leng Beng, executive chairman, Millennium & Copthorne Hotels, said: “M Social is about being different, being one of a kind. As we look towards the future, we need to look past the traditional model of hospitality and engage our guests through new immersive experiences. We hope to redefine hospitality through M Social Decentraland by creating online adventures that integrate with real life events.”
Guests who step inside M Social Decentraland can interact with an avatar that welcomes everyone in the lobby. The avatar guides guests on a journey of discovery through the hotel. Those who reach the top of Decentraland will stand a chance to win real world hotel surprises.
“The hospitality landscape is rapidly evolving. We are embracing different technologies to engage customers and enhance guest experiences. The metaverse is one such avenue that presents a myriad of opportunities for us to create unique social connections with our guests,” said Saurabh Prakash, group senior vice president, commercial for Millennium Hotels and Resorts.
Saurabh added: “M Social Decentraland will enable us to reach out to new and existing customers in both the physical and virtual world with online connection to offline engagement.”
Millennium will be in discussion with like-minded partners on future collaborations. Future integration for the hotel will include linkage to the M Social website and special events to mark occasions like Valentine’s Day and New Year’s Day.