Tourism Australia teams up with Singapore partners to rebuild demand

Tourism Australia has roped in critical travel trade partners to rebuild Singapore travel demand through its third Discover A Great Deal More virtual travel fair.

The virtual travel fair dangles a wide array of travel offers to Down Under, including offers on flights, hotels, tour packages, car rentals and exciting experiences in Australia.

Tourism Australia teams up with Singapore partners to rebuild demand

These are available for booking from now to May 15, 2022, with travel validity up to March 2023.

Flight offers are made possible through the NTO’s partnership with five major airlines – Singapore Airlines, Qantas, Scoot, Jetstar and Malaysia Airlines.

Other travel partners like, Klook, Pelago, and Hertz are also on the bandwagon to extend discounts on car rentals, hotels and experiences through online bookings.

The virtual travel fair comes alongside Tourism Australia’s ongoing Yours to Explore campaign, which aims to remind travellers of all the experiences and destinations in Australia, inviting them to return and rediscover the country.

Brent Anderson, regional general manager of South & South-east Asia, Tourism Australia said: “Since reopening our doors, we have seen an incredible surge of demand from Singapore travellers, for whom Australia has always been a familiar and beloved destination. While the things they love about Australia have remained the same, namely our wide open spaces and welcoming people, in recent years everything from our food to accommodation has had an exciting and creative new makeover.

“We are proud to collaborate with our longstanding partners and the Australian tourism industry to bring both iconic and fresh experiences to travellers and re-introduce them to the amazing diversity of Australia.”

Singapore was Australia’s sixth largest source market for international visitation and seventh most valuable for spend before the pandemic.

According to data by ForwardKeys, Singapore has been demonstrating strong recovery in international travel to Australia with forward bookings currently at 207 per cent of 2019 volumes, and 67 per cent of bookings being made for travel within the next three months.

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