Tourism Malaysia steps up trade initiatives in India

Tourism Malaysia is intensifying destination promotions in India, starting with a series of roadshows across the country this month.

The series kicked off in New Delhi on April 18, and followed through at Ahmedabad, Mumbai, Hyderabad, Bangalore and Chennai.

Periasamy: Malaysia is shortlisting Indian travel agents to undergo joint promotions

Apart from senior officials of Tourism Malaysia, the roadshows also featured three Malaysia-based airlines, 22 travel agents, four hoteliers, and four product owners.

Manoharan Periasamy, senior director of the international promotion division, Asia/Africa, said Tourism Malaysia is eager to let Indian trade partners know that Malaysia is ready to welcome back tourists.

“We are already seeing strong demand from the Indian market, with a 500 pax wedding group showing interest in travelling to Malaysia and a 150 pax incentive group considering Malaysia for their trip,” shared Periasamy.

The NTO is now shortlisting Indian travel agents to undergo joint promotions, and is planning a number of fam trips for travel agents, media, and corporate buyers between June and August.

“Apart from already popular destinations like Kuala Lumpur and Genting Highlands, we are looking to promote other destinations like Sabah and Desaru in India. We expect demand to be on track beginning May to June when a number of airlines will increase flight frequencies between the two countries,” said Mohd Amirul Rizal Abdul Rahim, senior deputy director, international promotion division, Asia/Africa.

Periasamy added that Malaysia is also keen on promoting eco-tourism and wellness travel to Indian travellers.

Malaysia has recorded more than 2,700 Indian tourists since reopening her borders on April 1. India is among Malaysia’s top four international source markets.

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