Top News IHG rolls out new loyalty programme By TTG Asia / Posted on 18 April, 2022 14:50 IHG Hotels & Resorts has debuted a new global loyalty programme, IHG One Rewards, promising richer benefits, more ways to earn, and easier access on a new mobile app. IHG One Rewards comes with enhanced member benefits, such as free breakfast for Diamond Elite members and exclusive access to Reward Night Discount promotions for Platinum Elite and Diamond Elite members. IHG One Rewards is IHG Hotels & Resorts’ biggest development in the loyalty space Elite members can expect early check-in, late check-out and room upgrades, where available. Recognising that not all members want to use their points in the same way, IHG One Rewards introduces Milestone Rewards, – a technology-enabled platform that allows members to choose their preferred perks. A selection of rewards will be offered at every 10th night of stay, through to 100 nights stayed. Coming up soon, IHG Hotels & Resorts will launch the IHG One Rewards mobile app, which promises a more personalised and streamlined booking experience and communications with the hotel. The app is a key element to IHG One Rewards and sets a foundation for future growth. Claire Bennett, global chief customer officer, IHG Hotels & Resorts, said IHG One Rewards is “one of the largest and most comprehensive investments that IHG Hotels & Resorts has made in recent years”. “It’s also the biggest development we’ve made in the loyalty space since introducing the industry’s first loyalty programme,” Bennett added.