Accor, Traveloka join forces to expand global distribution

A partnership between Accor and Traveloka will grant travellers access to Accor properties in 13 countries on the latter’s platform, with reach expected to grow as the South-east Asian lifestyle superapp develops its international business into Europe.

Through marketing initiatives such as In-app Exposure, Traveloka LIVE and social media collaborations, the partnership will help drive travel recovery across South-east Asia.

From left: Traveloka’s Alfan Hendro and Accor’s Garth Simmons

Travellers will be able to book a wide selection of Accor hotels and access real-time availability, competitive offers, dedicated mobile rates as well as ease of payment for any transactions completed on the app.

Kerry Healy, chief commercial officer, Accor South-east Asia, Japan & South Korea, said that with international travel “resuming at an incredible pace this year”, this was the “perfect time” to launch Accor’s distribution partnership with Traveloka.

Healy regards Traveloka as a “key distributor and partner to support our growing pace across Indonesia and drive outbound travellers to other markets in South-east Asia and beyond”.

“This partnership will allow us to increase the value proposition for our guests across the region, allowing great booking options and flexibility for avid travellers. We believe Traveloka is our ideal partner to strengthen our visibility on the Indonesian market thanks to our complementary expertise in lifestyle and travel,” she added.

The Traveloka app has more than 100 million downloads and over 40 million monthly active users in the South-east Asia region as of January 2022.

Accor’s network in South-east Asia is set to surpass 500 properties by 2024.

Alfan Hendro, COO of Traveloka, said: “Our strategic partnership with Accor will continue to cement Traveloka’s commitment in providing the best, seamless travel experience for our customers and accelerate stronger business growth in South-east Asia. As a lifestyle superapp, we are revolutionising lifestyle services for millions of consumers, redefining how they live, play, and discovering new adventures in their very own backyards and across the world.”

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