Buoyed by a growing population of health conscious people, the eco-luxury holistic medical wellness resort of The Farm at San Benito in Lipa, Batangas is branching out overseas while expanding its local offerings.
Binod K Chaudhary, chair of Nepal-based CG Hospitality which acquired the Philippine resort in 2018, said that properties in Thailand, Nepal and Jordan are being developed, while other destinations like India are being considered.
Each property will have its unique draw, from the beachfront 200-hectare property in Phuket to the smaller Nepal resort on a golf course which comes with an attached spiritual temple. The holistic medical wellness resort in Jordan is under construction now, and will target European and Middle Eastern travellers when open.
The Farm’s director of sales and marketing, Jennifer Sanvictores, said health and wellness “now takes centre stage when it used to be a niche market”. She has observed an expanded demographic of customers, with demand streaming in from younger holidaymakers who have health on their mind, joining the usual crowd of mature travellers and expatriates.
In response, The Farm recently launched its wellness lifestyle residence for longer staying guests, customising programmes for families travelling with children, parents and seniors. Pets are welcomed too, with an upcoming pet wellness treatment supervised by vets.