Despite continued travel and tourism challenges, global hotel wholesaler DidaTravel has seen B2B hotel sales rebound to 70 per cent of pre-pandemic levels in 2021 while expanding its clientele and contracted hotel network.
According to the Shenzhen-headquartered company, sales from non-China markets have surpassed 2019 levels and half of overall business now hails from Europe, the US and the Middle East.
Its collection of contracted hotels has also expanded to 37,000, up 23 per cent, while its travel trade clientele now numbers some 23,000 including new signings from Europe and North America. The company has acquired over 700 API clients, of which around 200 are based in China.
Commenting on the company’s 2021 performance, DidaTravel’s founder & CEO Rikin Wu said in a press statement: “Throughout the pandemic, we continued investing in our business, strengthening our technology and continuing our long-term strategy of growing our presence in Europe and North America.
“So, when the market slowly began recovering in Europe and North America, we were well placed to capture demand quickly. By the end of the year (2021), with the exception of the Omicron impact, we were close to 2019 figures – surpassing them even in the non-China source markets.”
Wu remained “cautiously confident about 2022”, and indicated further expansion announcements to come.
DidaTravel’s geographical diversification of sales presence has seen office openings in Bangkok and London last year, with plans for a US office in the near future. There are presently eight offices worldwide.