DidaTravel’s global hotel bookings for the summer season (June 1 to August 31, 2023) have surpassed 2019 levels by 93 per cent, signalling a strong recovery of the wider hotel sector, including most recently the Asia-Pacific region.
Reservations for August made through DidaTravel’s platform have skyrocketed by 214 per cent year-on-year.
Hotel bookings in Europe are up 123 per cent year-on-year for June, July and August, while that in Asia-Pacific, the Middle East & Africa, and the Americas are up 68 per cent, 65 per cent, and 16 per cent respectively.
On a global scale, the average daily rate (ADR) has surpassed 2019 levels by seven per cent. Europe and the Middle East & Africa regions have exceeded 2019 levels, with ADR increases of 29 per cent and 23 per cent respectively year-on-year, while Asia-Pacific and the Americas continues to be shy of 2019’s performance, with year-on-year ADR increases of 55 per cent and 14 per cent respectively.
With the relaxation of travel restrictions in Asia-Pacific, travellers are displaying improved confidence to book hotels in advance – from an average of just 10 days ahead of their trip in 2022 to 23 days now. In 2019, the advanced booking window was an average of 21 days.
Rikin Wu, CEO of DidaTravel, commented: “As the summer season progresses, the hospitality industry across Asia-Pacific and worldwide has undergone a remarkable recovery. We are excited to witness such incredible growth numbers, even compared to pre-pandemic. With the increasing confidence of travellers and the relaxation of travel restrictions in Asia-Pacific, we expect the positive trend in hotel bookings to continue.”
