B2B travel distributor, DidaTravel, has appointed Ala Andriuta as head of destination marketing, reporting directly to Gareth Matthews.
This newly-created role was designed to power partnerships with National Tourism Organisations and Destination Marketing Organisations globally, by designing marketing and business development strategies aligned with visitor growth targets.
Prior to joining DidaTravel, Andriuta held a senior commercial role with Axel Springer. Her prior industry experience includes management roles in Tourico Holidays and Hotelbeds.
