Top News Ennismore to build Tribe in SE Asia By TTG Asia / Posted on 11 November, 2021 15:32 Lifestyle hotel group Ennismore, a joint venture between founder Sharan Pasricha and Accor, has launched Tribe hotels in South-east Asia, with properties set to open in Cambodia, Thailand, Indonesia, Singapore and the Philippines in the coming years. Tribe’s expansion to South-east Asia forms part of Ennismore’s global growth of its lifestyle brands. Ennismore has already signed 50 Tribe hotels and is aiming for rapid expansion with up to 150 to open globally within the next five years, including in Phnom Penh, Bali, Singapore, Phuket and Manila by 2025. Tribe to expand into Southeast Asian countries such as Cambodia, Thailand, Singapore and the Philippines Launched in 2019, Tribe is an alternative lifestyle brand “that is shaking up the rules of hospitality to fulfil the wants and needs of the modern traveller, without compromising on sophistication, style or functionality”. A key feature of Tribe hotels are multifunctional spaces that encourage connection between guests, such as collaborative workspaces, decompression zones and social destinations. François Leclerc, deputy brand COO at Ennismore, said: “Tribe is all about reshaping the traditional hotel experience into something that enables guests to stay, work and socialise in a truly contemporary environment.” From the music selections to the choice of local coffee roasters, each Tribe element is meticulously curated. Tribe collaborates with different creative designers at each location, selecting elements to reflect the brand’s philosophy and unique vibe. Guestrooms feature high quality linens, intuitive connectivity, rain showers, signature robes, and Nespresso coffee machines.