Leading hotel groups unite to build sustainability framework

An initiative to set a common definition of hotel sustainability to drive responsible tourism has been launched by several leading hotel companies, in cooperation with the WTTC and Sustainable Hospitality Alliance.

Developed in consultation with distribution partners and key tourism and travel stakeholders, the Basic Sustainability framework aims “to raise the global basic level of hotel sustainability in a clear and transparent manner for all travellers and stakeholders”.

Sustainability initiative by leading hotel groups aims to drive responsible travel; Anantara Golden Triangle Elephant Camp & Resort pictured

The framework will critically deliver on a common starting point for hotel sustainability accessible to all hotel actors worldwide – whether they are part of a large international group or independents. It will encompass four clear stages and practical tools that guide the industry towards a regenerative impact on our planet.

In the coming months, the hotel groups in this initiative will work in close alignment with the WTTC, the Sustainable Hospitality Alliance and key stakeholders on finalising the essential sustainability actions with demonstrable positive impact. They will also collaborate to share tools and best practices with each other and the wider industry to ensure all hotels start on a pathway towards the targets of the COP 21 Paris Accord.

The sustainability basic framework is aligned with the main aspirations such as the UNWTO Glasgow Declaration and the UNSDG’s decade of action.

Current partner hotel groups include Minor Hotels, NH Hotel Group, Barceló Hotel Group, Huazhu including their affiliate Deutsche Hospitality, Accor, Indian Hotels Company, Jin Jiang International (Holdings) Co. including their affiliate Jin Jiang Hotels, Meliá Hotels International, Louvre Hotels Group and Radisson Hotel Group.

Currently in the development phase, the Basic Sustainability framework will be launched in March 2022.

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