Club Med has appointed Rachael Harding as the CEO of East, South Asia and Pacific, succeeding Xavier Desaulles, who led Club Med Asia Pacific Markets for the past five years.
In her new role based in Shanghai, Harding will lead the stewardship of the Asia Pacific (excluding Greater China) region as they navigate the current market dynamics and prepare for an aggressive rebound. She will also drive the advancement of a profitable growth strategy focused on nurturing matured markets and elevating the emerging markets.
Harding joined Club Med in 2018 as the general manager for Club Med Pacific (Australia and New Zealand). Over three years, her leadership led to the successful growth of the Pacific market by 26 per cent.
Harding possesses over 20 years of experience in the travel sector, spanning multiple sectors of the tourism industry across retail, corporate & wholesale in the Australian, New Zealand, UK and European markets.
Prior to joining Club Med, she spent 15 years working with The Travel Corporation on brands including Trafalgar and Contiki in various sales, distribution and marketing roles.