Club Med, Central Group Capital plan resort in Koh Samui

Club Med and Central Group Capital have signed a hotel management agreement for a new resort in Koh Samui, Thailand, marking an expansion of the brand’s presence in the region.

The development will be part of Club Med’s Exclusive Collection and will be its first under this category in Thailand. It will also be the brand’s second property in the country, following Club Med Phuket.

Courbet said the company sees an opportunity to reshape its approach to luxury in Koh Samui, focusing on boutique scale, cultural openness and seamless experiences

Located about 25 minutes from Koh Samui Airport, the 303-room resort will be set along more than 200 metres of beachfront. The property is expected to include sports and leisure facilities, dining venues and family-oriented programmes, alongside features aligned with the brand’s all-inclusive model.

Globally, Club Med operates more than 60 resorts across 25 countries. Its Exclusive Collection segment accounts for 13 per cent of total capacity and includes 21 properties across resorts, villas and other formats.

The Koh Samui project is scheduled to open in 2H2028. It forms part of Central Group Capital’s investment strategy, following the launch of a 10 billion baht (US$300 million) fund in 2023 focused on hospitality assets.

Bruno Courbet, country director for Thailand, Indonesia, India and New Markets at Club Med said: “As Koh Samui gains global attention, we see an opportunity to redefine ‘New Luxury’, combining boutique intimacy with a human-centric approach focused on freedom, cultural openness, and seamless experiences.”

“We strongly believe in Thailand’s global appeal, with Koh Samui among our top destinations,” added Soravit Chairoj, managing partner and co-head of Central Group Capital. “This redevelopment maximises its prime beachfront and natural setting.”

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