Park Regis Singapore strengthens trade distribution with TA Network

Park Regis Singapore has joined Trip Affiliates Network’s (TA Network) technology platform to enhance its online distribution channels and grow direct bookings from preferred agents, wholesalers and corporates.

The platform will enable the upscale hotel to grant its business partners around the world instant access to best available rates for their leisure and business travel customers, and benefit from a host of technology solutions that promise to automate inventory management processes with traditional offline contractors, eliminate overbooking/underbooking issues, and facilitate digital payment, among others.

Park Regis Singapore expects TA Network capabilities will improve B2B distribution and yield management

The hotel’s director of sales, Portia Low, said: “Our collaboration with TA Network highlights our continued commitment to improve our partnership with our travel agencies, wholesalers and corporates who form a strategic segment of our business.”

The new B2B distribution capabilities will also “further revitalise our service delivery to our valued offline partners and also improve our yield management at group level”.

TA Network currently supports more than 300 hotels across 15 countries.

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