PATA successfully concludes its first hybrid ATCM

The recently-concluded Hybrid PATA Adventure Travel Conference and Mart (ATCM) 2021, which focused on regenerating the adventure industry, took place through online formats and on-ground activities in Clark, Philippines.

The two-day niche event, which launched on May 26, attracted 582 delegates from 53 destinations, with international delegates making up 56 per cent of the total in attendance. With both travel mart and conference elements, the B2B trade mart welcomed 67 seller organisations from 13 destinations and 65 buyer organisations from 28 source markets.

Hybrid ATCM 2021 took place online and in-person at Clark, Pampanga

The event, which was organised by the PATA, in partnership with the Philippine Department of Tourism (DOT), brought together international experts at the forefront of the adventure travel industry to explore the trends and dynamics of one of the fastest-growing tourism sectors.

The conference was opened by Soon Hwa Wong, chair of PATA, and DOT secretary Bernadette Romulo-Puyat.

Under the theme Re-Generation for the Adventure Industry, the event covered topics such as “The Re-Generation Opportunity”, “Delivering what the next generation of adventure travellers want”, “Recalibrating Tourism’s Standards”, “Can local cuisine drive travel recovery?”, “Ensuring a more equal recovery”, “The future of online experiences”, “Putting our communities first”, and “Resiliency is the new sustainability”.

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