Incheon Tourism Organization (ITO) in South Korea has struck a new partnership with Tencent Cloud to build a smart tourism solution to boost post-pandemic recovery.
The collaboration is a joint effort to help South Korea’s tourism businesses reach travellers from China which has emerged as the country’s second-largest source market, with more than six million inbound visitors in 2019, accounting for nearly 35 per cent of the total inbound visitor arrivals.
Incheon partners with Tencent Cloud to boost its pandemic-hit tourism sector; Incheon’s Chinatown pictured
Through Tencent Cloud’s technologies, ITO will be able to better connect with inbound travellers from China to speed up the recovery of South Korea’s tourism industry. Tencent’s social solution, which includes travel and culture content recommendations, Weixin advertisements and Weixin Mini Programs, will aid the regional tourism board in reaching its target audience while deepening its understanding of Chinese tourists.
Tencent Cloud will provide ITO a one-stop smart tourism solution for travellers, leveraging the user base of Weixin and WeChat, as well as Tencent’s technology platform and digital marketing service capabilities.
The solution will allow visitors to bookmark hotels, check local weather forecast, discover shopping and tour guides, explore local restaurants and scenic attractions, download coupons, get directions and routes to landmark spots, as well as obtain tax refunds via a Weixin Mini Program before and after travelling.
Lee Gun Woo, vice president of ITO, said: “The growing number of Chinese tourists exploring South Korea, as seen in pre-pandemic statistics, demonstrates a need for the South Korean tourism industry to reach out to and further understand Chinese travellers’ preferences and habits. Looking ahead to the world’s recovery from the impact of Covid-19, we are now provided with the technology to better address and cater to the needs and requirements of visitors from China through our collaboration with Tencent Cloud.”
Incheon Tourism Organization (ITO) in South Korea has struck a new partnership with Tencent Cloud to build a smart tourism solution to boost post-pandemic recovery.
The collaboration is a joint effort to help South Korea’s tourism businesses reach travellers from China which has emerged as the country’s second-largest source market, with more than six million inbound visitors in 2019, accounting for nearly 35 per cent of the total inbound visitor arrivals.
Through Tencent Cloud’s technologies, ITO will be able to better connect with inbound travellers from China to speed up the recovery of South Korea’s tourism industry. Tencent’s social solution, which includes travel and culture content recommendations, Weixin advertisements and Weixin Mini Programs, will aid the regional tourism board in reaching its target audience while deepening its understanding of Chinese tourists.
Tencent Cloud will provide ITO a one-stop smart tourism solution for travellers, leveraging the user base of Weixin and WeChat, as well as Tencent’s technology platform and digital marketing service capabilities.
The solution will allow visitors to bookmark hotels, check local weather forecast, discover shopping and tour guides, explore local restaurants and scenic attractions, download coupons, get directions and routes to landmark spots, as well as obtain tax refunds via a Weixin Mini Program before and after travelling.
Lee Gun Woo, vice president of ITO, said: “The growing number of Chinese tourists exploring South Korea, as seen in pre-pandemic statistics, demonstrates a need for the South Korean tourism industry to reach out to and further understand Chinese travellers’ preferences and habits. Looking ahead to the world’s recovery from the impact of Covid-19, we are now provided with the technology to better address and cater to the needs and requirements of visitors from China through our collaboration with Tencent Cloud.”