Tags TPB

Tag: TPB

Philippines takes tourism promotion beyond fun in the sun with heritage-centric...

In 2019, the Philippines’ history will receive greater attention as the Tourism Promotions Board (TPB) lines up a series of heritage-focussed activities, a departure...

Philippines takes new ‘psychographics’ tack in tourism marketing

The Philippines will soon adopt a new marketing strategy focussed on psychographics rather than demographics, and anchored on responsible tourism and stewardship. The new direction,...

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