A new live data intelligence dashboard launched by Tripadvisor will allow destination marketers to gauge travellers’ sentiment towards destinations and travel, in order to drive their recovery strategies.
Powered by Tourism Sentiment Index, the offering is part of Tripadvisor’s wider suite of data intelligence products for DMOs, known as the Tripadvisor Insights Platform. The live dashboard provides clients with essential word-of-mouth insights about destinations, combining Tripadvisor’s each and traveller behaviour insights with Tourism Sentiment Index’s sentiment technology.
Tripadvisor launches live sentiment dashboard to support global tourism recovery
The Tripadvisor Insights Platform is a collection of measurement and insights tools intended to help partners in the travel and tourism industry manage their media campaigns and overall recovery activities. The solutions use Tripadvisor’s wealth of user behaviour data to measure performance, uncover competitive insights and track how destinations, accommodations, attractions and restaurants are performing over time.
The new sentiment dashboard for DMOs uplevels the service offering of the Tripadvisor Insights Platform by providing clients with daily actionable intelligence, using insights from across 50 tourism touchpoints – including air access, accommodations and attractions. The dashboard’s analytics are drawn from real-time conversations, across half a million platforms, including Tripadvisor.
Sentiment towards destinations and travel contribute to an overall score that reveals a destination’s popularity versus competitors, enabling them to update campaigns, product offerings and messaging faster and more effectively.
The sentiment dashboard also includes a crisis analysis module that tracks the impact of the pandemic in locations around the world by revealing emotional reactions to categories such as health services, government and economics.
“Recovery in the wake of Covid-19 is key this year. The Tourism Sentiment Index will equip DMOs with critical information and actionable insights that will allow them to better understand their travellers and the global landscape, resulting in more targeted and strategic marketing and media placement decisions”, said Sarah Mathews, Group Head of Destination Marketing APAC at Tripadvisor.
“Being able to put the right message out to the right traveller at the right time will give DMOs an advantage in campaign planning and execution, all with the goal of bringing the world back to travel safely.”
A new live data intelligence dashboard launched by Tripadvisor will allow destination marketers to gauge travellers’ sentiment towards destinations and travel, in order to drive their recovery strategies.
Powered by Tourism Sentiment Index, the offering is part of Tripadvisor’s wider suite of data intelligence products for DMOs, known as the Tripadvisor Insights Platform. The live dashboard provides clients with essential word-of-mouth insights about destinations, combining Tripadvisor’s each and traveller behaviour insights with Tourism Sentiment Index’s sentiment technology.
The Tripadvisor Insights Platform is a collection of measurement and insights tools intended to help partners in the travel and tourism industry manage their media campaigns and overall recovery activities. The solutions use Tripadvisor’s wealth of user behaviour data to measure performance, uncover competitive insights and track how destinations, accommodations, attractions and restaurants are performing over time.
The new sentiment dashboard for DMOs uplevels the service offering of the Tripadvisor Insights Platform by providing clients with daily actionable intelligence, using insights from across 50 tourism touchpoints – including air access, accommodations and attractions. The dashboard’s analytics are drawn from real-time conversations, across half a million platforms, including Tripadvisor.
Sentiment towards destinations and travel contribute to an overall score that reveals a destination’s popularity versus competitors, enabling them to update campaigns, product offerings and messaging faster and more effectively.
The sentiment dashboard also includes a crisis analysis module that tracks the impact of the pandemic in locations around the world by revealing emotional reactions to categories such as health services, government and economics.
“Recovery in the wake of Covid-19 is key this year. The Tourism Sentiment Index will equip DMOs with critical information and actionable insights that will allow them to better understand their travellers and the global landscape, resulting in more targeted and strategic marketing and media placement decisions”, said Sarah Mathews, Group Head of Destination Marketing APAC at Tripadvisor.
“Being able to put the right message out to the right traveller at the right time will give DMOs an advantage in campaign planning and execution, all with the goal of bringing the world back to travel safely.”