Agoda taps demand for last-minute hotel deals

Agoda has launched GoLocal Tonight across Asia-Pacific to help accommodation partners capitalise on the growing post-pandemic trend towards last-minute domestic bookings.

With the uncertainty of new outbreaks, changes in health protocols and last-minute travel restrictions, Agoda’s data reveals a shift towards searches for same day check-ins, and its GoLocal Tonight product looks to tap into this demand by offering even greater savings.

Agoda caters for new traveller segment incentivised by last-minute deals

“Covid has created a new category of traveller, one who might previously have been content to hang out at home watching the latest Netflix blockbuster, but who is now so incentivised by the great last-minute deals that they act on impulse for a change of scene, deciding the same day to book an overnight stay,” explained Enric Casals, regional director Southeast Asia and Oceania, Agoda.

“The GoLocal Tonight product launching across Asia-Pacific helps hotel and accommodation partners to access these travellers and utilise inventory that would otherwise remain unused. In exchange, Agoda travellers receive further discounts of up to 30 per cent of their accommodation reservations.”

Already, more than 2,000 partners have signed up to Agoda’s GoLocal Tonight campaign in markets across Asia-Pacific, including Cambodia, Indonesia, Japan, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Supported by a marketing campaign targeting customers via email marketing, PR and social media, plus in-app and a dedicated BLT, the GoLocal Tonight product will roll out from this month.

Agoda’s latest product is an extension of its GoLocal campaign which helped drive domestic travel uptake across the globe throughout last year.

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