Agoda serves up insights on breakfast preference among travellers

A study focused on travellers’ preference for hotel breakfast has led Agoda to discover that those from Taiwan were most in favour of a hearty way to start the day.

The two-month-long study draws on hotel booking data taken between May and June of travellers from Taiwan, Vietnam, India, the Philippines, Singapore, Thailand, Indonesia, South Korea, Japan, and Malaysia.

Travellers from Taiwan were most in favour of including breakfast for their hotel stay

Forty-six per cent of travellers from Taiwan opted for inclusive breakfast, followed closely by those from Vietnam (43 per cent), and Indian (42 per cent).

On the other end, South Korea (29 per cent), Japan (27 per cent) and Malaysia (23 per cent) markets ranked eighth, ninth and 10th respectively on the breakfast requirement popularity table.

When comparing domestic with overseas travel, Agoda noticed that travellers taking an international trip were more likely to opt for comfort and peace of mind – 37 per cent of international travellers would select the ‘breakfast included’ option on Agoda, compared to 31 per cent of those who stay within country borders.

Agoda data also identified destinations where customers were most likely to opt in for breakfast – Vietnam took pole position, followed by Taiwan and the Philippines. Appetite for inclusive breakfast buffets was smaller in Japan, Malaysia, and Singapore, with South Korea at the bottom end of the ranking.

“There are lots of factors at play to determine the popularity of including breakfast when booking accommodation,” said Enric Casals, regional vice-president South-east Asia and Oceania at Agoda.

“It’s often the flexibility to decide last-minute depending on your plans during the trip, but it’s well worth noting that if you do plan to start the day with a meal, it’s often most economical to include it during the booking.”

He added that customers holding VIP Platinum status automatically qualifies for complimentary breakfast at many accommodation suppliers.

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