Agoda recently announced at the ASEAN Tourism Forum (ATF) that it has broadened its collaboration with World Wide Fund for Nature (WWF), expanding its Eco Deals Program to support eight conservation projects across South-east Asia.
The Eco Deals Program, which is actively onboarding accommodation partners, will go live to consumers on March 3 and run till December 3. The programme also showcases an example of private-public partnership in support of ATF’s theme Quality and responsible tourism – Sustaining ASEAN Future.
Agoda will increase its donation to WWF-Singapore four-fold to US$1 million as part of this year’s Eco Deals Program, supporting the conservation efforts of local WWF offices in eight markets, including ATF host Laos, as well as Cambodia, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
As per the previous editions of the programme, Agoda will donate US$1 for each hotel booking made on hotels participating in the initiative. These funds will support WWF’s diverse conservation projects, spanning marine, forest, and wildlife preservation, including the protection of tigers in Malaysia, whale sharks in the Philippines, and elephants in Thailand. The other projects receiving support this year focus on the conservation of Saolas in Vietnam, ecosystem restoration in Indonesia, ranger support in Cambodia, and improvement of urban wetlands in Laos.
Agoda’s CEO Omri Morgenshtern commented: “As a company that aims to make travel possible for more people, we recognise we have a responsibility to contribute to the preservation of destinations. Through our longstanding partnership with WWF under the Eco Deals Program and the collaborative support of our hotel partners, we aspire to proactively champion initiatives that contribute to the further preservation and protection of the world, ensuring that it remains an environment for future generations to explore and enjoy.
“As an international hub, WWF-Singapore is well-positioned to continue driving positive change in South-east Asia. The conservation impact we have achieved over the last two years showcases the tangible effect our collaboration has on the environment,” said Vivek Kumar, CEO, WWF-Singapore.
“As we embark on our third year of partnership with Agoda, we look forward to expanding projects for marine, forest, and wildlife conservation.”