Agoda and Fliggy have expanded their partnership, providing an opportunity to leverage strengths and collaborate in areas such as overseas hotel supply chain, digital marketing, and innovation in accommodation.
This will give hundreds of millions of Fliggy users access to Agoda and Booking.com’s 3.6 million global inventory of hotels, homes, apartments, and other accommodation options, as well as value deals.
Accommodation partners will benefit from a stronger presence in China.
At the same time, the partnership enables Fliggy to customise and tailor inventory and initiatives from Agoda and Booking.com. Through data and technological solutions, Agoda and Fliggy will share insights to enhance the consumer experience and create opportunities to expand their international travel market presence even further.
Fliggy’s CEO Zhuoran Zhuang said: “(The partnership) will position our international accommodation offerings at the forefront of the industry, providing Fliggy’s customers with the opportunity to book great value hotel stays globally.”
Zhuang hopes the partnership will also cater to Chinese travellers’ higher expectations for high-quality and wide ranging accommodation options.
Omri Morgenshtern, CEO at Agoda, added: “Our partnership with Fliggy continues to help us make headway in the Chinese travel market and with the upgraded store we hope to strengthen our foothold even further.”