Marketing experts forge alliance to rebuild travel, tourism business

Six leading sales and marketing experts based in the UK, Germany, France, Russia and Thailand have come together to establish the Worldwide Travel Alliance (WTA) to provide sales, marketing, representation and publicity services to global travel brands looking to regain European markets ahead of the post-Covid recovery.

Worldwide Travel Alliance founders: (top, from left) Anabela Dos Santos, Ken Scott, Andrea Hogg; (bottom, from left) May Kamya, Elena Vetrova and Anchalee Sriwongsa

WTA founders include Andrea Hogg of Wendum Travel Services (UK); May Kamya of Eastern Favourites (German-speaking markets and Scandinavia); Anabela Dos Santos of ADS Consulting (French, Spanish, Italian and Portuguese markets); Elena Vetrova of Travel Media (Russia, Ukraine, CIS and Baltic States); and Ken Scott and Anchalee Sriwongsa of ScottAsia Communications (UK and Thailand).

They have intensive in-market expertise in B2B sales, road shows, virtual and physical event representation, media relations, fam trip organisation, publicity, and digital content creation. Each consultancy is well-known and has an extensive network in each market.

Altogether, WTA founders are able to provide hotels and resorts, national and regional tourism boards, DMCs, theme parks, tour operators, cruise lines, medical tourism outlets, travel associations, and more access to all English, French, German, Russian, Spanish, Italian and Portuguese speaking markets in Europe.

Commenting on WTA’s formation, Hogg said: “After the travel industry trauma of 2020, all travel brands are setting new priorities and targets – many are effectively starting over in 2021. This is where WTA can step in and quickly help them create business from important source markets.”

Kamya added: “While a lot depends on the vaccine roll-out, at WTA we expect travel bookings to surge from January 2021. People who have been denied international travel for 10 months are ready to act on their bucket list.”

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