TTG Asia
Asia/Singapore Thursday, 22nd February 2024
Tags Travel Marketing

Tag: Travel Marketing

A splendid time

Travel and tourism’s road to recovery have given birth to some of the liveliest and most creative case studies in marketing. From leveraging the power...

Heightened state of marketing

Communications innovations and changes in the travel and tourism landscape, particularly travel behaviours and expectations, are shaping the work of marketers in the industry

TikTok is the trip before the trip

Travel and hospitality players can harness the power of immersive short-form videos on TikTok to offer personalised travel content to ignite inspiration and capture the demand of travellers

Marketing experts forge alliance to rebuild travel, tourism business

Six leading sales and marketing experts based in the UK, Germany, France, Russia and Thailand have come together to establish the Worldwide Travel Alliance...

Why relevance is key to future-proofing travel brands

Stuart Stacy, vice president, managing director Asia-Pacific at Adara, shares how travel marketers need to gain deeper audience insights and adopt data-driven solutions to ramp up personalisation and deepen brand loyalty amid a flattening trajectory of the travel market.

How to engage travellers on their purchase journey

Premanjali Gupta, head of marketing for Asia-Pacific at Blis, a mobile location technology company, shares how to use real-world intelligence to best engage and persuade travellers on their purchase journey.

Why contextual marketing matters in today’s travel world

The travel consumer of today demands personal and frictionless interaction across multiple media channels, and this is a primary concern industry players are urging their colleagues to take heed.

How to convert travel dreamers into bookers:

The period after the December-January break is when people start dreaming about their next holiday, says, providing an opportunity for travel marketers to inspire...

3 lessons travel marketers can take away from Japan

When it comes to travel marketing, it is not always about the numbers, Russell Young, managing director, Asia Pacific, Sojern, says.

Tourism marketing should marry big data with human touch: industry experts

Instead of investing in a mobile app, travel agents, destination marketers and other travel providers should take advantage of big data and focus on...

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