Tag: Travel Marketing
Navigating China’s digital discovery
Darryl Lee, group CEO of B2B travel technology group Dida Holdings, discusses the mechanics of its new strategic partnership with the Tourism Authority of Thailand (TAT), tapping into the world’s largest outbound market, and how AI is addressing fragmentation in global hospitality distribution
Traveloka , Gyeonggi tourism target Indonesian travellers through industry seminar
The Gyeonggi Tourism Organization (GTO) and Traveloka held a tourism seminar aimed at expanding demand from Indonesian travellers to South Korea, with a focus...
Traveller Made highlights branding as key to luxury DMC growth
Destination management companies (DMCs) operating in the luxury tier face a business hurdle. While many operators excel at logistical execution, a significant portion fail...
A splendid time
Travel and tourism’s road to recovery have given birth to some of the liveliest and most creative case studies in marketing.
From leveraging the power...
Heightened state of marketing
Communications innovations and changes in the travel and tourism landscape, particularly travel behaviours and expectations, are shaping the work of marketers in the industry
TikTok is the trip before the trip
Travel and hospitality players can harness the power of immersive short-form videos on TikTok to offer personalised travel content to ignite inspiration and capture the demand of travellers
Marketing experts forge alliance to rebuild travel, tourism business
Six leading sales and marketing experts based in the UK, Germany, France, Russia and Thailand have come together to establish the Worldwide Travel Alliance...
Why relevance is key to future-proofing travel brands
Stuart Stacy, vice president, managing director Asia-Pacific at Adara, shares how travel marketers need to gain deeper audience insights and adopt data-driven solutions to ramp up personalisation and deepen brand loyalty amid a flattening trajectory of the travel market.
How to engage travellers on their purchase journey
Premanjali Gupta, head of marketing for Asia-Pacific at Blis, a mobile location technology company, shares how to use real-world intelligence to best engage and persuade travellers on their purchase journey.
Why contextual marketing matters in today’s travel world
The travel consumer of today demands personal and frictionless interaction across multiple media channels, and this is a primary concern industry players are urging their colleagues to take heed.
