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NTOs see positive outcomes from use of China-specific social media platforms

Regional and longhaul NTO speakers at a recent Dragon Trail International (DTI) webinar on Destination Marketing for Chinese Tourism Recovery say targeted use of...

South-east Asia rises as “the powerhouse’ for Switzerland Tourism

South-east Asia has come out of Covid-19 smelling like roses for Switzerland Tourism (ST), which is staring wide-eyed at its recovery and is adding more resources to harness its full potential.

Switzerland’s Mount Pilatus sees rising interest from Asia

Mount Pilatus has East and South-east Asian travellers in its sights for the winter season, having seen an uptick in enquiries and demand for...

Setting a conscious goal

Switzerland Tourism is leading a movement towards sustainable tourism that benefits both the industry and an increasingly environmentally conscious travelling public, explains CEO Martin Nydegger

Asian demand for longhaul destination returns, but recovery is uneven

Longhual travel from Asia-Pacific may have improved in recent months, but faraway destinations expect recovery to take more time, especially with China’s travel restrictions...

Switzerland entices South-east Asia travellers with summertime pursuits

With the summer season in full swing, Switzerland is riding the revenge travel wave to promote its other outdoor pursuits, a stark difference to...

Kuoni Tumlare, Switzerland Tourism push sustainable Swiss tourism agenda

Global DMC Kuoni Tumlare has signed a memorandum of understanding (MoU) with Switzerland Tourism (ST) to introduce the world’s first directly bookable tourism portfolio...