Riu Hotels & Resorts has launched its new website, Riu Pro, designed to equip travel agents with all the sales and information tools required to market the brand, alongside up-to-date corporate information.
Recognising that travel agents play a key role in the growth and marketing process of Riu, the hotel chain committed to developing this agile and versatile tool, aimed at facilitating agents’ work as much as possible.
It entails significant innovation in Riu’s marketing area, as well as major optimisation of time and resources for both the hotel chain and agents.
The new tool incorporates the Riu Partner Club loyalty programme and access to the Riu Brand Centre database and image bank, as well as all the information, news and announcements about Riu that are relevant to travel agents. Agents can go to www.riupro.com and enter their usual passwords to access all the functions and new features.