The Malaysian Association of Tour and Travel Agents (MATTA) will hold its first-ever online B2C travel fair, from September 23-30, as part of a bid to kickstart the country’s tourism recovery from the impact of Covid-19.
The MATTA Fair Online will feature mainly domestic travel packages by about 100 participating exhibitors from across the country. The focus of the online fair is on domestic travel, with a tagline Buy Now Travel Later.
MATTA secretary-general, Nigel Wong, shared that MATTA had chosen an online format this year for the annual fair, which traditionally has been held physically, to provide greater convenience to the growing segment of tech-savvy domestic travellers. He foresees rising demand for online travel bookings when borders reopen to leisure international travellers.
Plans for a two-day physical B2C MATTA Fair in Kuala Lumpur this November is also underway.
As part of its next phase of recovery, MATTA has recently developed a B2B platform to connect its members to international buyers. “At the moment, we are onboarding suppliers including product owners and tour operator packages,” said Wong, adding that they hope to launch the platform sometime next year.