The Malaysian Association of Tour and Travel Agents (MATTA) and its technology partner, Fusionex Group, has launched a new AI-powered 24/7 B2C travel marketplace and platform called MATTA Online.
Officiating the launch ceremony on Wednesday, minister of tourism, arts and culture Malaysia, Nancy Shukri, shared: “This platform will serve the best needs of travellers – both Malaysians and foreigners alike – and will give tourism players, especially MATTA members a clear and distinct advantage in the online travel space.”
MATTA president, Tan Kok Liang, explained that the intention behind developing the online platform was to support small and medium travel agents and tour operators in terms of marketing. He believed it will help to improve business opportunities, generate revenue and boost travel trade profitability.
“MATTA Online also provides an alternative for consumers to buy from a licensed platform to eliminate scammers, Internet fraud and unlicensed travel agents,” he added.
The platform will enable MATTA members to target a global consumer audience, and will serve SMEs as well as protect consumers by providing a safe, regulated and trusted environment to shop for travel packages. Tan opined that the platform will eventually help eliminate scammers, internet fraudsters and unlicensed travel agents that operate through various social media and unregulated platforms.
The packages on the platform are managed by members themselves, while MATTA acts as facilitator. Currently, there are over 300 domestic packages on the platform belonging to more than 150 travel agents and tour operators registered on the platform.
As the number of merchants on the platform grow, so will the number of packages being sold on the platform. By end of 2022, Tan expects the number of packages to reach 3,000.