The Singapore Tourism Board (STB) and Mastercard have signed a partnership to co-develop solutions and initiatives to help players transform their businesses, pivot to new audiences, and prepare for the gradual return of international visitors.
Under Mastercard’s City Possible programme, this partnership will commence with digital initiatives for seamless international travel and e-commerce. It will explore projects such as enhancing contactless ticketing and payment solutions for tourism offerings in Singapore under STB’s Visit Singapore Pass, sharing of data insights for business planning in the tourism industry, as well as joint marketing and advertising campaigns.
“This partnership places Singapore and STB on the path to becoming a global lab for solutions and pilots, creating travel experiences that are safe, yet personalised to the needs of our visitors. The partnership is also in line with our efforts to transform and build new capabilities for our tourism industry,” said Keith Tan, chief executive, STB.
Ari Sarker, co-president, Asia Pacific, Mastercard, added: “There is an urgent need for public and private sector players to work together to identify the best strategies for all industries to digitise, be flexible and be agile in efforts to keep up with new consumer demands.”
STB is the first national tourism organisation to join Mastercard’s City Possible program, which aligns key stakeholders to address challenging issues faced by city planners. The programme connects its members to holistic urban solutions and provides access to expertise from a global community of urban leaders, businesses, NGOs and academics.