Accor has signed a global partnership with Visa to launch a new co-branded payment card which will leverage the latter’s global payment capabilities to provide enhanced payment experiences to ALL-Accor Live Limitless loyalty members.
Members who apply for the new ALL Visa card will be able to use it for everyday purchases where Visa is accepted.
Accor will be collaborating with Visa’s partner financial institutions and banks in key markets across Europe, North and South America, the Middle East and Asia-Pacific to issue the new ALL Visa card.
Members can earn tailored rewards based on customer preferences and boost their loyalty points when staying at an Accor property or when making purchases.
Sébastien Bazin, chairman and CEO of Accor, said: “This new initiative will provide unmatched benefits to our members and reinforce the success of our ALL loyalty programme by increasing our member base, driving additional engagement and giving each member incentives to stay with us more frequently and easily.”