Accor has embarked on a new strategic partnership between its new lifestyle loyalty programme, ALL – Accor Live Limitless, and South-east Asia superapp Grab.
ALL offers members access to an ecosystem of experiences across hotels, bars and restaurants, nightclubs, sporting events, entertainment, food festivals and more. The partnership means GrabRewards members can use their points to access experiences through Accor’s 39 brands, while ALL members will soon be able to redeem their points for GrabRewards partner benefits.
For customers to enjoy the benefits from this new partnership, they would need to link their programmes, or non-members of either programme can join on all.accor.com or grab.com. In addition, existing members of both programmes can transfer 1,900 GrabRewards points for 160 ALL points.
ALL currently has 62 million loyalty members globally, including over 19.4 million in Asia-Pacific.