Marriott International has made several changes and promotions to its Asia Pacific leadership team, with immediate effect.
First up is Bart Buiring, who now assumes the post of chief sales and marketing officer, and is based in Hong Kong. He was previously the company’s chief operations services officer, Asia-Pacific.
In his new role, Buiring will oversee the Asia-Pacific consumer strategy to Marriott International’s core hotel business and brands. This includes brand management, marketing, sales & distribution, revenue management, loyalty, customer experience, digital and communications. He has been tasked with the building of the Asia-Pacific customer base, adapting Marriott Bonvoy to the local market, while also leading the sales organisation and driving Marriott International’s Asia Pacific distribution and pricing strategy.
Meanwhile, Peggy Fang Roe, previously the chief sales and marketing officer for Marriott International Asia Pacific, will transition to the newly-established role of global officer, customer experience, loyalty and new ventures at company’s headquarters in Bethesda, Maryland, US.
Roe will be responsible for orchestrating the end-to-end guest experience and the development of new ventures to accelerate customer engagement, including the continued growth of Marriott Bonvoy globally.
In addition, Rajeev Menon has been promoted to president, Asia Pacific (excluding Greater China); and Henry Lee to president, Greater China.