With the launch of the mega event now less than a year to go, Expo 2020 Dubai has signed up more than 1,000 authorised ticket resellers (ATRs) in key markets around the world, including OTAs, tour operators, hotel groups and airlines.
That number puts the event on track to achieving its goal to welcome 70 per cent of visitors from outside the UAE and “make the next World Expo the most international in its 168-year history”.
Expo 2020 has activated reseller networks in target markets based on how prospective visitors in those countries book tickets at varying stages of their journey-planning process. So far, the ATR network represents indicative commitments for more than two million tickets, said the company.
Sanjive Khosla, CCO, Expo 2020 Dubai, said: “Expo 2020’s comprehensive ATR network surpasses any previous World Expo at this stage of event preparations. The global travel industry is the main conduit that will drive international visitation, and with our solid start, we are on track to attract the most international audience ever to a World Expo.”
A single-day adult (aged 18 and over) ticket will cost AED$120 (US$33). A three-day pass, which is valid for a two-week period after first use, will be priced at AED$260 (US$71).
Expo 2020 will also offer a range of concessions to students, children aged five and under, seniors aged 65 and over, as well as people of determination and their assistants. Tickets go on sale next year.
Expo 2020 Dubai, which runs from October 2020 to April 2021, will feature over 60 live shows daily, performances from world-famous artists, daily parades, more than 200 F&B outlets serving a world of cuisines, and 192 country pavilions, among others.