Avis Budget Group has appointed Keith Rankin as president of the international region, which includes Europe, the Middle East, Africa (EMEA), Asia, Australia and New Zealand.
In his new role, Rankin will be working towards digitising Avis Budget Group’s business and revolutionising the future of mobility.
“The world of mobility is changing, heightened by advancing technology and the consumer need for a more on-demand and personalised experience. Across the international region – and globally – we are transforming as a business to not only be a part of this shift, but to be a leading voice in the future of mobility,” said Rankin.
He added: “We’re making the overall customer journey more transparent, convenient, personalised and seamless. From our Avis and Zipcar mobile apps to connected cars and new offers and processes, we’re focused on providing mobility on-demand where and when you need it.”
Prior to his new role, Keith was CEO for the automotive division at Barloworld in South Africa – a licensee partner of Avis Budget Group.
Keith started his career at Avis in 1998 where he led the financial planning department. In 2000, Keith was involved in the purchase of Avis businesses in Norway and Sweden. He was later appointed as CEO of Avis Car Rental Southern Africa in 2004.