China’s Guide (Huang Bao Che in Chinese), a ride-hailing app designed for Chinese travellers abroad, has raised US$50 million in its Series C+ round led by Shenzhen Capital Group, 36Kr reported.
Guide works like a typical ride-hailing app, but with an added function of helping Chinese travellers arrange for private transportation in locations where there may be a language barrier.
The Beijing-headquartered company takes on Chinese-speaking driver-partners and tour guides to facilitate communication with clients.
Launched in December 2014, Guide claims it has served 10 million travellers with its 100,000 driver-partners in over 1,800 cities across 90 countries.
Guide is going up against Chinese ride-hailing giant Didi Chuxing, which is also operating outside China to serve the country’s outbound travellers. Didi Chuxing has formed a joint venture with Softbank Corp to offer its services in five cities in Japan, targeting not only Chinese travellers but also local Japanese residents. The app produced through this joint venture includes real-time Chinese-Japanese text message translation and 24/7 Chinese-language customer support.